Update: 22.08.2023

Last week: 32 week 2023 (07.08.2023 - 13.08.2023)

Last full month: July 2023


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 1 297 14.4% 35.5% 3.6 766 579 17.3% 73.5% 3.7 2.8%
MoM 5 697 5.2% 39.7% -0.6 3 329 030 10.1% 76.5% 0.2 6.8%
YTD 48 535 -33.3% 43.7% -10.9 24 747 650 -28.0% 77.2% -5.2 -16.7%
MAT 82 112 -26.8% 45.5% -7.3 40 093 863 -21.5% 77.8% -3.2 -15.0%
KAPSIKAM
WoW 11 633 -7.1% 1.6% -0.1 5 696 787 -4.5% 2.0% -0.1 -0.1%
MoM 59 003 -3.8% 1.9% -0.1 26 933 189 1.8% 2.2% -0.1 3.2%
YTD 509 564 -19.4% 2.3% -0.4 212 266 491 -19.9% 2.5% -0.4 -7.0%
MAT 922 016 -13.5% 2.6% -0.2 372 847 158 -15.6% 2.7% -0.3 -6.6%
MILDRONATE
WoW 53 191 -0.3% 14.3% 0.2 41 058 671 0.1% 16.4% 0.3 -2.0%
MoM 230 018 1.5% 15.1% -0.5 175 062 178 4.0% 17.0% -0.6 1.8%
YTD 1 782 482 -41.3% 10.3% -3.5 1 297 893 817 -27.5% 12.0% -2.1 -21.3%
MAT 3 151 285 -36.9% 10.8% -3 2 214 894 258 -13.1% 12.5% -0.5 -19.5%
SULFARGIN
WoW 3 077 1.4% 0.7% 0 1 675 156 1.4% 1.1% 0 1.1%
MoM 12 938 15.8% 0.8% 0 6 914 440 15.9% 1.1% 0 10.0%
YTD 80 797 -18.6% 0.7% -0.1 43 703 302 -12.9% 1.1% -0.1 -4.2%
MAT 125 285 -23.9% 0.7% -0.2 68 669 986 -17.0% 1.1% -0.2 -5.2%
VIPROSAL
WoW 15 373 3.5% 2.1% 0.1 5 447 818 3.8% 1.9% 0 0.1%
MoM 67 576 3.9% 2.0% 0 23 917 558 3.0% 1.9% 0 3.0%
YTD 481 542 -38.5% 2.1% -1 174 778 075 -45.7% 2.0% -1.3 -8.3%
MAT 835 906 -39.9% 2.3% -1.2 309 205 528 -44.2% 2.2% -1.4 -8.0%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 48 535 -33.3% 43.7% -10.9 24 747 650 -28.0% 77.2% -5.2 -16.7%
KAPSIKAM 509 564 -19.4% 2.3% -0.4 212 266 491 -19.9% 2.5% -0.4 -7.0%
MILDRONATE 1 782 482 -41.3% 10.3% -3.5 1 297 893 817 -27.5% 12.0% -2.1 -21.3%
SULFARGIN 80 797 -18.6% 0.7% -0.1 43 703 302 -12.9% 1.1% -0.1 -4.2%
VIPROSAL 481 542 -38.5% 2.1% -1 174 778 075 -45.7% 2.0% -1.3 -8.3%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 82 112 -26.8% 45.5% -7.3 40 093 863 -21.5% 77.8% -3.2 -15.0%
KAPSIKAM 922 016 -13.5% 2.6% -0.2 372 847 158 -15.6% 2.7% -0.3 -6.6%
MILDRONATE 3 151 285 -36.9% 10.8% -3 2 214 894 258 -13.1% 12.5% -0.5 -19.5%
SULFARGIN 125 285 -23.9% 0.7% -0.2 68 669 986 -17.0% 1.1% -0.2 -5.2%
VIPROSAL 835 906 -39.9% 2.3% -1.2 309 205 528 -44.2% 2.2% -1.4 -8.0%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 1 297 14.4% 35.5% 3.6 766 579 17.3% 73.5% 3.7 2.8%
KAPSIKAM 11 633 -7.1% 1.6% -0.1 5 696 787 -4.5% 2.0% -0.1 -0.1%
MILDRONATE 53 191 -0.3% 14.3% 0.2 41 058 671 0.1% 16.4% 0.3 -2.0%
SULFARGIN 3 077 1.4% 0.7% 0 1 675 156 1.4% 1.1% 0 1.1%
VIPROSAL 15 373 3.5% 2.1% 0.1 5 447 818 3.8% 1.9% 0 0.1%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 5 697 5.2% 39.7% -0.6 3 329 030 10.1% 76.5% 0.2 6.8%
KAPSIKAM 59 003 -3.8% 1.9% -0.1 26 933 189 1.8% 2.2% -0.1 3.2%
MILDRONATE 230 018 1.5% 15.1% -0.5 175 062 178 4.0% 17.0% -0.6 1.8%
SULFARGIN 12 938 15.8% 0.8% 0 6 914 440 15.9% 1.1% 0 10.0%
VIPROSAL 67 576 3.9% 2.0% 0 23 917 558 3.0% 1.9% 0 3.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs