BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 297	14.4%	35.5%	3.6	766 579	17.3%	73.5%	3.7	2.8%
MoM	5 697	5.2%	39.7%	-0.6	3 329 030	10.1%	76.5%	0.2	6.8%
YTD	48 535	-33.3%	43.7%	-10.9	24 747 650	-28.0%	77.2%	-5.2	-16.7%
MAT	82 112	-26.8%	45.5%	-7.3	40 093 863	-21.5%	77.8%	-3.2	-15.0%
KAPSIKAM
WoW	11 633	-7.1%	1.6%	-0.1	5 696 787	-4.5%	2.0%	-0.1	-0.1%
MoM	59 003	-3.8%	1.9%	-0.1	26 933 189	1.8%	2.2%	-0.1	3.2%
YTD	509 564	-19.4%	2.3%	-0.4	212 266 491	-19.9%	2.5%	-0.4	-7.0%
MAT	922 016	-13.5%	2.6%	-0.2	372 847 158	-15.6%	2.7%	-0.3	-6.6%
MILDRONATE
WoW	53 191	-0.3%	14.3%	0.2	41 058 671	0.1%	16.4%	0.3	-2.0%
MoM	230 018	1.5%	15.1%	-0.5	175 062 178	4.0%	17.0%	-0.6	1.8%
YTD	1 782 482	-41.3%	10.3%	-3.5	1 297 893 817	-27.5%	12.0%	-2.1	-21.3%
MAT	3 151 285	-36.9%	10.8%	-3	2 214 894 258	-13.1%	12.5%	-0.5	-19.5%
SULFARGIN
WoW	3 077	1.4%	0.7%	0	1 675 156	1.4%	1.1%	0	1.1%
MoM	12 938	15.8%	0.8%	0	6 914 440	15.9%	1.1%	0	10.0%
YTD	80 797	-18.6%	0.7%	-0.1	43 703 302	-12.9%	1.1%	-0.1	-4.2%
MAT	125 285	-23.9%	0.7%	-0.2	68 669 986	-17.0%	1.1%	-0.2	-5.2%
VIPROSAL
WoW	15 373	3.5%	2.1%	0.1	5 447 818	3.8%	1.9%	0	0.1%
MoM	67 576	3.9%	2.0%	0	23 917 558	3.0%	1.9%	0	3.0%
YTD	481 542	-38.5%	2.1%	-1	174 778 075	-45.7%	2.0%	-1.3	-8.3%
MAT	835 906	-39.9%	2.3%	-1.2	309 205 528	-44.2%	2.2%	-1.4	-8.0%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	48 535	-33.3%	43.7%	-10.9	24 747 650	-28.0%	77.2%	-5.2	-16.7%
KAPSIKAM	509 564	-19.4%	2.3%	-0.4	212 266 491	-19.9%	2.5%	-0.4	-7.0%
MILDRONATE	1 782 482	-41.3%	10.3%	-3.5	1 297 893 817	-27.5%	12.0%	-2.1	-21.3%
SULFARGIN	80 797	-18.6%	0.7%	-0.1	43 703 302	-12.9%	1.1%	-0.1	-4.2%
VIPROSAL	481 542	-38.5%	2.1%	-1	174 778 075	-45.7%	2.0%	-1.3	-8.3%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	82 112	-26.8%	45.5%	-7.3	40 093 863	-21.5%	77.8%	-3.2	-15.0%
KAPSIKAM	922 016	-13.5%	2.6%	-0.2	372 847 158	-15.6%	2.7%	-0.3	-6.6%
MILDRONATE	3 151 285	-36.9%	10.8%	-3	2 214 894 258	-13.1%	12.5%	-0.5	-19.5%
SULFARGIN	125 285	-23.9%	0.7%	-0.2	68 669 986	-17.0%	1.1%	-0.2	-5.2%
VIPROSAL	835 906	-39.9%	2.3%	-1.2	309 205 528	-44.2%	2.2%	-1.4	-8.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 297	14.4%	35.5%	3.6	766 579	17.3%	73.5%	3.7	2.8%
KAPSIKAM	11 633	-7.1%	1.6%	-0.1	5 696 787	-4.5%	2.0%	-0.1	-0.1%
MILDRONATE	53 191	-0.3%	14.3%	0.2	41 058 671	0.1%	16.4%	0.3	-2.0%
SULFARGIN	3 077	1.4%	0.7%	0	1 675 156	1.4%	1.1%	0	1.1%
VIPROSAL	15 373	3.5%	2.1%	0.1	5 447 818	3.8%	1.9%	0	0.1%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	5 697	5.2%	39.7%	-0.6	3 329 030	10.1%	76.5%	0.2	6.8%
KAPSIKAM	59 003	-3.8%	1.9%	-0.1	26 933 189	1.8%	2.2%	-0.1	3.2%
MILDRONATE	230 018	1.5%	15.1%	-0.5	175 062 178	4.0%	17.0%	-0.6	1.8%
SULFARGIN	12 938	15.8%	0.8%	0	6 914 440	15.9%	1.1%	0	10.0%
VIPROSAL	67 576	3.9%	2.0%	0	23 917 558	3.0%	1.9%	0	3.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца