Update: 22.08.2023
Last week: 32 week 2023 (07.08.2023 - 13.08.2023)
Last full month: July 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 297 | 14.4% | 35.5% | 3.6 | 766 579 | 17.3% | 73.5% | 3.7 | 2.8% |
| MoM | 5 697 | 5.2% | 39.7% | -0.6 | 3 329 030 | 10.1% | 76.5% | 0.2 | 6.8% |
| YTD | 48 535 | -33.3% | 43.7% | -10.9 | 24 747 650 | -28.0% | 77.2% | -5.2 | -16.7% |
| MAT | 82 112 | -26.8% | 45.5% | -7.3 | 40 093 863 | -21.5% | 77.8% | -3.2 | -15.0% |
| KAPSIKAM | |||||||||
| WoW | 11 633 | -7.1% | 1.6% | -0.1 | 5 696 787 | -4.5% | 2.0% | -0.1 | -0.1% |
| MoM | 59 003 | -3.8% | 1.9% | -0.1 | 26 933 189 | 1.8% | 2.2% | -0.1 | 3.2% |
| YTD | 509 564 | -19.4% | 2.3% | -0.4 | 212 266 491 | -19.9% | 2.5% | -0.4 | -7.0% |
| MAT | 922 016 | -13.5% | 2.6% | -0.2 | 372 847 158 | -15.6% | 2.7% | -0.3 | -6.6% |
| MILDRONATE | |||||||||
| WoW | 53 191 | -0.3% | 14.3% | 0.2 | 41 058 671 | 0.1% | 16.4% | 0.3 | -2.0% |
| MoM | 230 018 | 1.5% | 15.1% | -0.5 | 175 062 178 | 4.0% | 17.0% | -0.6 | 1.8% |
| YTD | 1 782 482 | -41.3% | 10.3% | -3.5 | 1 297 893 817 | -27.5% | 12.0% | -2.1 | -21.3% |
| MAT | 3 151 285 | -36.9% | 10.8% | -3 | 2 214 894 258 | -13.1% | 12.5% | -0.5 | -19.5% |
| SULFARGIN | |||||||||
| WoW | 3 077 | 1.4% | 0.7% | 0 | 1 675 156 | 1.4% | 1.1% | 0 | 1.1% |
| MoM | 12 938 | 15.8% | 0.8% | 0 | 6 914 440 | 15.9% | 1.1% | 0 | 10.0% |
| YTD | 80 797 | -18.6% | 0.7% | -0.1 | 43 703 302 | -12.9% | 1.1% | -0.1 | -4.2% |
| MAT | 125 285 | -23.9% | 0.7% | -0.2 | 68 669 986 | -17.0% | 1.1% | -0.2 | -5.2% |
| VIPROSAL | |||||||||
| WoW | 15 373 | 3.5% | 2.1% | 0.1 | 5 447 818 | 3.8% | 1.9% | 0 | 0.1% |
| MoM | 67 576 | 3.9% | 2.0% | 0 | 23 917 558 | 3.0% | 1.9% | 0 | 3.0% |
| YTD | 481 542 | -38.5% | 2.1% | -1 | 174 778 075 | -45.7% | 2.0% | -1.3 | -8.3% |
| MAT | 835 906 | -39.9% | 2.3% | -1.2 | 309 205 528 | -44.2% | 2.2% | -1.4 | -8.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 48 535 | -33.3% | 43.7% | -10.9 | 24 747 650 | -28.0% | 77.2% | -5.2 | -16.7% |
| KAPSIKAM | 509 564 | -19.4% | 2.3% | -0.4 | 212 266 491 | -19.9% | 2.5% | -0.4 | -7.0% |
| MILDRONATE | 1 782 482 | -41.3% | 10.3% | -3.5 | 1 297 893 817 | -27.5% | 12.0% | -2.1 | -21.3% |
| SULFARGIN | 80 797 | -18.6% | 0.7% | -0.1 | 43 703 302 | -12.9% | 1.1% | -0.1 | -4.2% |
| VIPROSAL | 481 542 | -38.5% | 2.1% | -1 | 174 778 075 | -45.7% | 2.0% | -1.3 | -8.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 82 112 | -26.8% | 45.5% | -7.3 | 40 093 863 | -21.5% | 77.8% | -3.2 | -15.0% |
| KAPSIKAM | 922 016 | -13.5% | 2.6% | -0.2 | 372 847 158 | -15.6% | 2.7% | -0.3 | -6.6% |
| MILDRONATE | 3 151 285 | -36.9% | 10.8% | -3 | 2 214 894 258 | -13.1% | 12.5% | -0.5 | -19.5% |
| SULFARGIN | 125 285 | -23.9% | 0.7% | -0.2 | 68 669 986 | -17.0% | 1.1% | -0.2 | -5.2% |
| VIPROSAL | 835 906 | -39.9% | 2.3% | -1.2 | 309 205 528 | -44.2% | 2.2% | -1.4 | -8.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 297 | 14.4% | 35.5% | 3.6 | 766 579 | 17.3% | 73.5% | 3.7 | 2.8% |
| KAPSIKAM | 11 633 | -7.1% | 1.6% | -0.1 | 5 696 787 | -4.5% | 2.0% | -0.1 | -0.1% |
| MILDRONATE | 53 191 | -0.3% | 14.3% | 0.2 | 41 058 671 | 0.1% | 16.4% | 0.3 | -2.0% |
| SULFARGIN | 3 077 | 1.4% | 0.7% | 0 | 1 675 156 | 1.4% | 1.1% | 0 | 1.1% |
| VIPROSAL | 15 373 | 3.5% | 2.1% | 0.1 | 5 447 818 | 3.8% | 1.9% | 0 | 0.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 5 697 | 5.2% | 39.7% | -0.6 | 3 329 030 | 10.1% | 76.5% | 0.2 | 6.8% |
| KAPSIKAM | 59 003 | -3.8% | 1.9% | -0.1 | 26 933 189 | 1.8% | 2.2% | -0.1 | 3.2% |
| MILDRONATE | 230 018 | 1.5% | 15.1% | -0.5 | 175 062 178 | 4.0% | 17.0% | -0.6 | 1.8% |
| SULFARGIN | 12 938 | 15.8% | 0.8% | 0 | 6 914 440 | 15.9% | 1.1% | 0 | 10.0% |
| VIPROSAL | 67 576 | 3.9% | 2.0% | 0 | 23 917 558 | 3.0% | 1.9% | 0 | 3.0% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs